Don't Believe the Hype

Round 1: Mexican Coke 3 - 0 American Coke (Justin Wright)
Round 2: The taste of coke is all in your head (Jonah Lehrer, Frontal Cortex)
Round 3a: Hipster, hör die Signale (Johannes Thumfart, Die Zeit, German only)
Round 3b: What was the Hipster? (Mark Greif, NY Mag)
Round 4: What is it about 20-somethings? (Robin Marantz Henig, The NY Times)